Giving back when it matters most.

Sally Beauty is a company that’s always painted themselves as pillars of the communities they serve, whether it’s through their numerous charitable donations and fundraisers, or supporting diverse internal organizations that let employees fully embrace and express the best parts of their cultures and identities. Of course, just these support systems weren’t enough to quench the do-gooding desires of Sally as a whole - they truly wanted to put their money where their mouth was, not just as a sign of good faith, but truly as a way to give back to the people who make this beauty brand machine run so efficiently. Thus, the Associate Relief Fund was born, a collective company-wide fund made to cushion the fall for employees put in difficult and compromising life situations. Tasked to team up with my creative director, we made the perfect presentation of this brand new program manifest with a website to set the stage for all the goodness to come from this incredible charitable effort.

Creative Director & Designer: Derek Robinson

Copywriter: Parker Kenny